SEO & Growth
Technical SEO, content architecture and conversion — traffic you own, not rent.
Services
Digital Marketing
An ad budget is only as good as the product's conversion rate. Because the team running the campaign can also see inside the product, we close the leak before we raise the spend.
Overview
In the classic setup the agency brings traffic and the rest is the product's problem. When traffic does not convert, both sides point at each other.
We do not have that split: we build the landing page, the checkout flow and the form. Campaign data turns straight into a product decision.
Every campaign has a hypothesis and a stop threshold. A campaign that is not working does not get kept alive on "let's give it a bit longer".
How we run it
- 01
Measurement audit
Is conversion tracking correct? That comes first.
- 02
Fix the leak
The landing page and form flow get repaired.
- 03
Test budget
Hypotheses are tried on a small budget.
- 04
Scale
The profitable channel grows, the rest is switched off.
Frequently asked
Is there a minimum ad budget?
For a meaningful test, monthly ad spend needs to be at least twenty times your average customer acquisition cost — below that the data is noise. We work that threshold out together in the first call.
Can we buy marketing only?
You can. We do ask to review the measurement setup first: optimising campaigns on top of broken conversion tracking is like weighing with a broken scale.
Related services
Data & Analytics
Data infrastructure, reporting and measurement — numbers instead of guesses.
Software Development
Product and platform engineering — web, commerce and custom business software.
Do you have an idea, or a product that has stalled?
Let us scope it in a short call. In the first conversation we cover the technical approach and an estimated budget range.
Book a call
Or write directly: info@boygantech.com