Website security: 10 things small teams actually need to do
The basics to close before buying expensive tooling: shrinking the attack surface, update discipline, verifying restores, and knowing what to do during an incident.
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Blog
Notes on software, marketing and the place where the two meet.
- SEO 4
- Software Development 3
- Analytics 2
- Architecture 2
- Budget 2
- Digital Marketing 2
- Growth 2
- Performance 2
- Core Web Vitals 2
- Security 1
- DevOps 1
- Infrastructure 1
AI automation for business: where to start and where to stop
Demos are easy, production is hard. How to choose which process to automate, why the human-handoff rate is the headline metric, and where the cost actually sits.
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GA4 setup: the events worth measuring, and the ones that are not
Google Analytics 4 collects plenty of metrics that never change a decision. Which events to define, how to set up conversions, and how to read the report.
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What is a headless CMS — when you need one, and when you do not
A headless CMS is not a trend but the answer to a specific problem. When WordPress is enough, and when separating content from presentation actually pays.
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Why software projects run over budget — and how they do not
Overruns are rarely a estimation problem; they are an undefined-scope problem. When fixed price works, why a paid discovery phase is cheap, and what belongs in the contract.
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E-commerce conversion rate: close the leaks before buying traffic
The cheapest way to raise conversion is not more visitors but losing fewer of the ones you have. Measurable fixes from the product page to the checkout.
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Django or FastAPI? The six things we look at before deciding
A comparison of the two Python frameworks across architecture, real-world speed, team size and maintenance cost — and a clear statement of which we pick when.
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A digital marketing strategy for small businesses: the one-page version
Not an agency deck but a plan you can act on. The questions to answer before choosing a channel, and what to do in the first 90 days.
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SEO or Google Ads? Where to put the budget first
They are not rivals but two channels working on different timescales. A decision guide on which comes first in which situation, and how each makes the other cheaper.
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How to improve website speed: a priority order for Core Web Vitals
Which work comes first when you need to pass LCP, INP and CLS? A measurement-led roadmap that starts with field data and ends with the fixes that pay most.
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Astro or Next.js for a corporate site?
Why one framework is measurably faster on a content-heavy corporate site, what that means for SEO, and the point at which you should switch to Next.js.
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Website cost: why the same brief gets quotes 20x apart
A practical guide to why website prices scatter so widely, what actually drives the number, and the questions to ask before you accept a quote.
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Technical SEO for businesses: the 12 things to fix first
The technical gaps to close before you spend a lira on content. A prioritised, measurable checklist you can work through in order.
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